STRATEGIC COMMUNITY RELATIONS

OBJECTIVES   

This course gives public relations professionals, from middle to senior levels, the opportunity to practice relevant management skills to effectively promote their organization. 

COURSE OUTLINE

1. Managing change in the 21^st century
2. Corporate goals and strategies
3. Planning for corporate communications
4. Corporate culture
5. Public relation the service nature of corporate communication
6. Positioning of public relations in the organizational structure
7. Communications
8. Public relations planning and control
9. Planning Public relation programs for maximum impact with the most cost effective use the resources
10. Applyng best practiced management methods to participant situation
11. Media relations
12. Public affairs
13. Internal communications

14. External communications

COURSE METHODS

• Presentation
• Discuss
• Case Study
• Evaluation

PARTICIPANTS

-          PR Managers, PR Consultant & PR Personnel

-          HR and Personal Manager

-          Corporate Communications Officers

-          Marketing Communications Officers

-          Team Managers, Leaders & Supervisors

-          Anyone who wants to learn about communication, public and human relations

INSTRUCTUR

Ichsan Setiyo Budi, SE., M.Si